Born Michelle Steilen, given the alias Estro Jen back in her days as a roller derby skater, she is a pioneering roller skater, entrepreneur, and cultural force.

She co-founded of Moxi Roller Skates by partnering with boot manufacture, Riedell Shoes. She started Moxi Skate Camp & and formally, Lazo.  She’s known for blending athleticism, style, and community, inspiring a global movement of skaters —online and in real life—product development, productions and gatherings that celebrate creativity, empowerment, and pure joy on wheels.